How can I grow in my business when I can’t work due to lockdown restrictions?
Tips on building your brand / business and holding onto customers with engaging online content .... So whether you have a beauty salon, a small clothing store, boutique, hairdressers, maybe your a makeup artist or you already sell products online but with money being more limited to people and restrictions of the pandemic your unsure as to how you can grow ....
There are many ways of doing this -
First off ... get out of the negative mindset - this is a GAME CHANGER!
Create business growth & expand through networking & virtual presence!
You can sell your products & services online or simply make people more aware of your brand and reach a much bigger audience!!! Like 44 million Facebook users ....
Here are some tips & inspiration:
•Blogging - blogging is a way to expand online, keep people engaged with your brand, reach a bigger audience, blogging creates opportunities & if you stick at it you may be able to moneytize your blogging simply through writing about your passion!
•Social media posts - post quotes, post a meme, give people opportunities to ask questions & interact with you, advertise your services for the future and get people excited for summer, create information posts as to why people should come to you .... acknowledge your qualifications, your experience, your passion & your creativity.
Use apps like “Canva” to create eye catching and colourful posts. Include your work & products.
Example 1. “Why come to me for your aesthetic beauty treatments” Qualifications, troubleshooting, share your knowledge & what you have learnt, create awareness of problems they could encounter by going to someone “cheap or unqualified”
Example 2. “Did you know ...... “ “Fact of the day .... “ Use hashtags # in your posts on social media so people can find you.
•Utilising online platforms will spread awareness & increase sales. Launch new products & keep people excited for the future. Brighten people’s day!!
•Create a YouTube channel and offer free masterclasses ... if you stick with it and keep a positive and patient mindset you could build a big enough subscription list to moneytise your channel! Almost everyone in the UK are at home & online with phones & computers at hand!
•Take advantage of Affiliate programmes relating to your current business - for example I am part of affiliate programmes where I can refer people to freelancers for writing, publishing, content creation & other entrepreneurial needs. There are free affiliate programs you can join where you can promote relevant products and earn commission on them. It’s not for everyone but it is a way of making an extra income during lockdown!
•Create a website .... it’s not as hard as it sounds - sites such as wix & word press have pre made templates .... you can simply add your own text, change the pictures & colours & find a url link for as little as £2.99!!!
•Learn more!! Apps & sites such as UDEMY have affordable online courses some of which are accredited so you can learn something new or expand your knowledge on business, marketing, social media etc etc etc .... the opportunities are endless!
•Collaborate!!! Collaborate with other people / small businesses / friends in a similar line of work. Create group pages, virtual masterclasses & events. Create collaborated “at home kits” split the cost and share the profit.
•Create at home survival kits - hair masks, at home facial treatments, manicure, makeup kits with a free masterclass etc etc some of your customers will still want to support you if they can.
•Do not accept defeat!! If your business isn’t working out - try something else as well ... why not become a coach in a similar niche to your current line of work or experiences .... a business coach .... health & lifestyle coach .... confidence coach .... mindset coach .... what are you good at & passionate about and how can you add value & help people?
THE IMPORTANT BIT ... Learn to have an abundance mindset not scarcity - focus on what you have control over. Practice gratitude & meditation.
Here's why I recommend to invest in a coach or become one yourself?!....
Entrepreneur coaches have the know how, the real life experiences, the education & the contacts & secrets to execute a solid business plan.
They have been where you have been, overcome obstacles and never given up on their dream of fulfiment & financial freedom.
Coaches can provide the framework to ensure you have all areas covered to prevent future road blocks, this includes mindset, alignment and biz side!!
Working with coaches and becoming a coach can Create new levels of freedom & success.
As a coach we recognise that you are the expert of your own life, you are the creator and holder of your future - but if you can accept guidance and take actionable steps along the way and align yourself to the energy of success, abundance and wealth, your success will be inevitable.
Everyone wants to achieve success and by having the right coach you can get there much faster!
As a coach myself, I would work with you first on your mindset - I strongly believe that mindset & energy comes first!! We need to reshape your thinking & motivate you, create new habits, work on measurable goal setting, routine, discipline, confidence, break past limiting beliefs, work on your energy, learning how to manifest on a deeper & more effective level & shift your reality by reprogramming your subconscious mind; followed by online business/entrepreneurship coaching - involving clarity, niches, branding, building your social media, values, content/project creation, hiring freelancers, writing, publishing & attracting high end clients.
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